Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an
The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept
Inflation is one of the major issues in the modern economy, and discussions about its impact and causes continue unabated. In particular, recent global economic conditions have pro
Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda
At the seafood counter of a large supermarket or a sashimi restaurant, you can enjoy olive flounder and rockfish all year round. Advances in aquaculture technology and innovations
Proposed by educational psychologist David Ausubel, an advance organizer is a broad, general idea presented before new material so it can connect to what learners already know. Thi
The glycemic index is a value that shows how quickly and how much blood sugar rises after eating a particular food, relative to glucose (or white bread) set at 100. This article co
Resolution is a key factor that determines the clarity and detail of video. This article covers the concept of resolution, types such as SD, HD, FHD, and UHD, the difference betwee
Big data has established itself as a key driver of innovation and development in modern society. Various industries are using big data to make better decisions, improve efficiency,
A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced
Porter's Five Forces is a framework for judging how profitable an industry is by looking at five pressures around a company. This article covers why it emerged, what the five force
Cloud computing is a concept that has become an essential technology in the modern IT industry. It allows businesses and individuals to easily access various computing resources ov