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Business administration

The Hidden Price of Changing: Switching Costs

Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an

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Film & media

The Power of Editing to Create Emotion: The Kuleshov Effect

The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept

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Economics

Inflation: A Crisis or a Temporary Phenomenon?

Inflation is one of the major issues in the modern economy, and discussions about its impact and causes continue unabated. In particular, recent global economic conditions have pro

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Design

Design That Shows You What to Do: Affordance

Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda

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General knowledge

Seasonal Seafood and Biological Mechanisms

At the seafood counter of a large supermarket or a sashimi restaurant, you can enjoy olive flounder and rockfish all year round. Advances in aquaculture technology and innovations

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Education

A Bridge Laid Before New Knowledge: The Advance Organizer

Proposed by educational psychologist David Ausubel, an advance organizer is a broad, general idea presented before new material so it can connect to what learners already know. Thi

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Journalism & communication

News Staged for the Camera: The Pseudo-Event

A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced

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Information technology

Cloud Computing: Understanding Its Concepts and Principles

Cloud computing is a concept that has become an essential technology in the modern IT industry. It allows businesses and individuals to easily access various computing resources ov