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45 articles found
Business administration
Freemium is a pricing strategy that gives away a basic product or service for free and charges for better features, more capacity, or added convenience. This article covers where t
Business administration
First-mover advantage is the edge a company gains by entering a market before anyone else. We look at where that edge comes from, the costs pioneers pay, what historical research r
Business administration
The principal-agent problem is the conflict that arises when the interests of the person who hands over a job and the person who takes it on diverge. We look at why it happens, how
Business administration
The Ansoff Matrix splits “what to sell (products)” and “whom to sell to (markets)” into existing and new, showing four growth strategies a company can choose along with how risky e
Business administration
The value chain is a framework that breaks a company's work down into individual activities to see where value is created and where costs leak. This piece covers the basic concept,
Business administration
The experience curve is the phenomenon in which the cost of making one unit falls by a fixed percentage every time cumulative production doubles. This piece covers its origins, fro
Business administration
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Business administration
A network effect is the phenomenon in which a product or service becomes more valuable as more people use it. This piece covers direct and indirect effects, two-sided platforms and
Business administration
Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an
Business administration
Why does each person pull less hard when more people join in? This article covers Ringelmann's rope experiments, the two causes of lost performance, everyday and workplace examples
Business administration
Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf
Business administration
Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl
