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Information technology

Less Power as They Shrank: Dennard Scaling

Dennard scaling is the semiconductor scaling rule that if transistors are made smaller while voltage is lowered by the same ratio, the power used by a given area of a chip stays th

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Physics

Proof That the Earth Turns: The Foucault Pendulum

The Foucault Pendulum is a device that shows the Earth's rotation with your own eyes: a heavy bob on a very long wire whose plane of swing slowly turns relative to the ground. We l

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Business administration

The Deep Gap Before the Mainstream Market: The Chasm

Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl

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Business administration

Does Going First Win? First-Mover Advantage

First-mover advantage is the edge a company gains by entering a market before anyone else. We look at where that edge comes from, the costs pioneers pay, what historical research r

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Logistics

The Doorstep Is the Hardest Stretch: Last-Mile Delivery

Why is the short trip from a local depot to your front door the costliest and hardest part of logistics? This article covers what last-mile delivery is, why it is so expensive, the

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Psychology

Same Words, Different Sound: The Framing Effect

The framing effect is a cognitive bias in which logically identical options lead to different choices depending on whether they are described as gains or losses. This article cover