Business administration
The PDCA Cycle for Achieving Goals
This time, I would like to prepare material on the PDCA cycle for achieving goals and improving organizations. PDCA (plan–do–check–act) is a method for managing production, quality
Business administration
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Business administration
The Shift Toward Marketing 4C and Its Stages
This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta
Business administration
An Overview of Revenue Models for Online Businesses
One of the first things to consider when running a business is how to generate revenue through its services. Therefore, to sustain and grow a business, you should start with a clea
Business administration
Corporate Strategy Analysis Tool - The BCG Matrix (What Is a Cash Cow?)
This time, we will explore the BCG matrix, a tool for assessing a company's current situation and analyzing the direction it should take in the future. The BCG matrix is a corporat
Business administration
Blue Ocean and Red Ocean: Concepts and Examples (+ Purple Ocean)
An introduction to the blue ocean and red ocean, two basic concepts for understanding market environments, plus the purple ocean that combines them, explained through examples from
Business administration
What Types of Online Advertising Are There? - Banner Ads, Search Ads, SNS Ads, and More
This time, we will explore the types of advertising used to run campaigns online and the characteristics of each. In the early days of online advertising, banner ads were the main
Business administration
External Environment Analysis for Marketing and Business Strategy - The Industry Structure Analysis Model
To develop a company's marketing or business strategy, both the internal and external environments must be considered and analyzed. This article focuses on a company's external env
Business administration
Performance Management Methods for Companies and Organizations – MBO, BSC
In this article, we will explore methods for managing and evaluating performance when running a company or organization. Performance management is an organizational management meth
Business administration
Marketing Strategy in Business Administration - 3C, SWOT, STP, and the 4Ps (Marketing Mix)
A step-by-step look at the marketing strategies used by companies and organizations: 3C analysis of the environment, SWOT analysis, the STP strategy, and the 4Ps of the marketing m
Business administration
What Are the Pareto Principle and the Long Tail Principle?
In this article, we will explore two principles that can be applied in various fields, including marketing in business administration, economics, and statistics: the Pareto princip