Design
We Remember Only About Seven Things: Miller's Law
Miller's Law, drawn from psychologist George A. Miller's 1956 paper “The Magical Number Seven, Plus or Minus Two,” describes the limited amount of information people can hold at on
Articles to explore
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775 articles found
Tourism studies
Dark Tourism (Travel to Learn Lessons from History): Meaning and Considerations
Dark tourism (known in Korean as travel to learn lessons from history) is a form of travel that explores human curiosity and the desire to understand historical and social events.
Earth science
The Principles of Tides (Low Tide/High Tide) and How to Read Tide Times
Tides, the periodic rise and fall of sea level, are driven mainly by the gravity of the Moon and the Sun. This article covers how tides work, the differences between high and low t
Social welfare
No Better Off Than Those Who Work: The Principle of Less Eligibility
The principle of less eligibility holds that people receiving public relief must live at a lower standard than the poorest workers who support themselves. This piece covers why the
Film & media
Key Secrets to Producing Polished Videos
Effective video production plays a very important role in modern digital marketing and content strategy. Simply picking up a camera and filming is not enough to create successful c
Design
If It Looks Good, It Feels Easy: The Aesthetic-Usability Effect
Why do people assume a prettier app is easier to use before they try it? This piece explains the aesthetic-usability effect through Kurosu and Kashimura’s 1995 ATM study, Tractinsk
Earth science
Caldera: The Giant Cauldron Formed When the Ground Collapses
A caldera is a large, round basin that forms when the ground above an emptied magma chamber collapses. Learn how it differs from a crater, how it forms, famous calderas around the
Information technology
Malware, the Enemy of Cybersecurity: Types and Countermeasures
Cybersecurity has become an essential part of modern information society, with understanding malicious software (Malware) and responding to it playing a central role. Malware is ha
Statistics
The Number to Check Before the Evidence: The Base Rate Fallacy
The base rate fallacy is judging from vivid case details while ignoring how common an event usually is. This piece covers Kahneman and Tversky’s research, the cab problem, everyday
Psychology
The Effects of Impressions in Psychology and the Situations They Influence
In psychology, impressions are considered a very important concept, and the first impressions we form of other people or things have a very powerful influence. These impressions gr
Psychology
The More You See It, the More You Like It: The Mere Exposure Effect
The mere exposure effect is our tendency to like things more simply because we encounter them repeatedly. From Zajonc’s 1968 experiments and perceptual fluency to ads, music, and r
Library & information science
Picking Search Results Like Blueberries: Berrypicking
Berrypicking, named by Marcia J. Bates in 1989, is a model of search in which queries and interests evolve and useful information is gathered bit by bit—unlike classical retrieval