Psychology
When Your Eyes Change What You Hear: The McGurk Effect
The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co
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772 articles found
Journalism & communication
News Staged for the Camera: The Pseudo-Event
A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced
Psychology
The Complexity of the Self: The Psychology of Inner Conflict and Integration
The self (ego) is one of the most important concepts in human psychology and a key element in understanding an individual's identity and self-awareness. The self (ego) goes beyond
Economics
Exchange Rate Fluctuations: What Is the Solution for South Korea's Economy?
As uncertainty in the global economy grows, exchange rate fluctuations are having an increasingly significant impact on international financial markets and national economies. Sout
Earth science
Causes of Flooding and Ways to Prevent It
Floods are natural disasters that threaten countless lives and properties around the world every year. Climate change and rapid urbanization are increasing the frequency and intens
Logistics
The Doorstep Is the Hardest Stretch: Last-Mile Delivery
Why is the short trip from a local depot to your front door the costliest and hardest part of logistics? This article covers what last-mile delivery is, why it is so expensive, the
Psychology
The Psychology and Science of Lying: A Journey to Uncover the Truth
Lying is a common behavior in our daily lives, and its psychology and motivations illustrate the complexity of human behavior. People lie for various reasons, and these lies take d
General knowledge
How to Format References: An Essential Element for Assignments, Reports, and Papers
References are an important element in academic research and paper writing, clearly indicating sources so that other researchers can verify and use our work. This article covers wh
General knowledge
Masterpieces Are Always the Few: Sturgeon's Law
Sturgeon's Law is the rule of thumb that 90% of anything is crud. We look at how it came about, what it really means, similar ideas that came before it, and how to use it wisely in
Tourism studies
The Growth and Implications of Medical Tourism - What About South Korea?
Medical tourism is a phenomenon involving the use of medical services across national borders, including a range of services such as disease treatment, dental care, plastic surgery
Business administration
Where Should We Grow? The Ansoff Matrix
The Ansoff Matrix splits “what to sell (products)” and “whom to sell to (markets)” into existing and new, showing four growth strategies a company can choose along with how risky e
Economics
The Richer You Are, the Smaller Your Food Share: Engel's Law
Engel's law is the empirical rule that as income rises, the share of total spending that goes to food steadily falls. This piece covers the basic concept, the Engel coefficient and