Design
Practical Secrets for Captivating Gradient Design
Gradient design is an important design technique that creates visually appealing effects through subtle changes in color and tone. This technique can be used in various fields and
Design
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41 articles found
Design
Statistics You Read by Counting Pictures: Isotype (International System of Typographic Picture Education)
Isotype is a method of showing statistics with rows of identical picture symbols, created in 1920s Vienna by Otto Neurath and his team. This article covers the Social and Economic
Design
The Power of Design Innovation in Redefining Brand Value
Design has established itself as an essential element that goes beyond visual features to communicate a brand’s identity and values. In today’s business environment, companies seek
Design
The More Choices, the Slower the Decision: Hick's Law
Why do decisions take longer the more options there are? This article explains Hick's Law, covering its meaning and origins in a lamp experiment, decision time that grows logarithm
Design
Tricks That Make You Click: Dark Patterns
Dark patterns are screen designs that use layout, color, and wording to trick or push users into actions they would not have taken if they had fully understood or been free to choo
Design
Layout Concepts and How to Use Them for Attractive Design
This time, we will explore layout, one of the concepts and key elements you need to understand to create attractive designs. We will look at what to consider when creating a layout
Design
Tone and Manner That Shape a Brand's First Impression and Character
When you are walking down the street and see red lettering against a yellow background, a particular fast-food brand naturally comes to mind. When you see wording in a plain, restr
Design
How to Combine Colors: The Feelings Different Color Schemes Convey
A guide to color schemes organized by nine moods (Clear, Tender, Natural, Active, Casual, Classic, Elegant, Modern, Ethnic), with the colors to use, colors to avoid, and tips for e
Design
The Odd One Out Stays in Memory: The Von Restorff Effect
The Von Restorff Effect is the principle that among similar items, the one that differs is remembered best. This piece covers Hedwig von Restorff’s 1933 experiment, four contrast d
Design
Texture Design That Maximizes Realism
Texture has become an essential element in contemporary visual design and user experience (UX). Beyond being a visual element, texture brings physical qualities that we can actuall
Design
Widen, Then Narrow, Twice Over: The Double Diamond
The Double Diamond is a model that draws the design process as two diamonds side by side. This article covers what the two diamonds mean, the Discover and Define phases, the Develo
Design
The Whole Is Different from the Sum of Its Parts: The Gestalt Principles of Perception
The Gestalt principles describe how the eye groups scattered visual elements by cues such as proximity, similarity and continuity and reads them as a whole. This piece covers their