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Psychology

One Now or Two Later? The Stanford Marshmallow Experiment

The Stanford Marshmallow Experiment studied self-control by asking young children to choose between one treat now and two treats later. This article explains how the experiment wor

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Business administration

The Shift Toward Marketing 4C and Its Stages

This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta

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Design

Planning and Analysis Methods for UI / UX Design

Modern digital products and services place importance on user experience and satisfaction, and the importance of UI(User Interface) and UX(User Experience) design is emphasized as

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Social welfare

The Right to an Ordinary Life: The Normalization Principle

What does it mean for people with disabilities to live as close as possible to the everyday life everyone else takes for granted? This article explains the normalization principle,

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Earth science

Causes of Flooding and Ways to Prevent It

Floods are natural disasters that threaten countless lives and properties around the world every year. Climate change and rapid urbanization are increasing the frequency and intens

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Film & media

The Power of Scenes That Run Without a Cut: The Long Take

What effects does a long take, filming one scene at length without editing, create? This article covers what a long take is, Bazin's ideas, realism and tension, examples such as Ro

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Food & nutrition

The Secret of Foods That Don't Spoil: Water Activity

Why doesn't honey spoil easily even though it contains water? This article explains water activity, a measure of the free water in food, and how it is measured, the limits below wh