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810 articles found
Business administration
This time, we will explore the types of advertising used to run campaigns online and the characteristics of each. In the early days of online advertising, banner ads were the main
Library & information science
A reference interview is the conversation in which a librarian refines a user’s first question and finds the information the person really needs. This article covers why it is need
Psychology
Cognitive dissonance is the psychological discomfort that arises when contradictory beliefs, attitudes, or behaviors exist at the same time, together with the automatic process of
Earth science
Plate tectonics is the theory that Earth’s outer shell is divided into rigid plates that move over a weaker layer, causing earthquakes, volcanoes, and mountain ranges. This article
Chemistry
Whether a chemical reaction takes one step or many, the total heat is the same if the start and finish match. This article covers who Hess was, why the law holds, how to calculate
Business administration
Porter's Five Forces is a framework for judging how profitable an industry is by looking at five pressures around a company. This article covers why it emerged, what the five force
Food & nutrition
Food processing has played an important role in addressing humanity's food supply challenges and improving nutritional status. Today, food processing is evolving beyond techniques
General knowledge
Seasonal fruits are rich in the nutrients unique to each season. This article introduces the fruits recommended for spring, summer, autumn, and winter, along with their characteris
Tourism studies
In modern society, travel has established itself as an important part of life, extending beyond a simple hobby. It is now recognized as an essential experience in the process of ex
Information technology
Why does adding people to a late software project often make it even later? This article covers the origin of Brooks's Law and the illusion hidden in the man-month, why adding peop
Economics
Some goods sell better the more their prices rise. This article explains the Veblen effect, in which the desire to show off drives up demand, covering its meaning and origins, how
Film & media
What is a jump cut, the kind of edit in which time seems to leap forward within the same shot? This article explains its relationship to the 30-degree rule, Godard's Breathless, ho
