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Journalism & communication

A Persuasion Vaccine You Get in Advance: Inoculation Theory

Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1

Translated article

Film & media

Remaking Even a Single Footstep: Foley

Foley is the craft of recording everyday sounds such as footsteps, rustling clothes, and closing doors in post-production to match the picture. This piece covers its roots in 1920s

Translation update pending

Statistics

Maximizing Practical Use Through Data Correlation Analysis

Data analysis has become an important tool in the modern business environment. In particular, data correlation analysis plays a key role in understanding relationships among multip

Translated article

Journalism & communication

Making Friends on the Screen: Parasocial Interaction

Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen