In modern society, food plays an indispensable role in our daily lives. Various food additives that help maintain the taste and quality of food and allow it to be stored longer hav
The Ansoff Matrix splits “what to sell (products)” and “whom to sell to (markets)” into existing and new, showing four growth strategies a company can choose along with how risky e
Why do decisions take longer the more options there are? This article explains Hick's Law, covering its meaning and origins in a lamp experiment, decision time that grows logarithm
This time, on the subject of an important concept in cataloging within resource organization theory (information organization theory), authority, I would like to prepare some mater
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Swarm robotics is the field of robotics that designs many simple robots to work together without a central leader, using only signals exchanged with nearby peers. This piece covers
Engel's law is the empirical rule that as income rises, the share of total spending that goes to food steadily falls. This piece covers the basic concept, the Engel coefficient and
An anamorphic lens squeezes a wide scene only horizontally onto film or a sensor, then stretches it back by the same ratio to create a widescreen image. This article covers how it
An urban heat island is when a city runs warmer than the countryside around it. This piece covers Luke Howard’s early records in London, why pavement and buildings trap heat, how t
Dietary fiber is one of the nutrients frequently mentioned in discussions of our everyday diet. However, many people do not fully understand exactly what dietary fiber is or why it
Game theory is an important analytical tool used in many fields, helping us understand how individuals or groups make strategic decisions in situations involving interaction. In ec
The universe remains full of mysteries, and dark matter is among its greatest enigmas. Although invisible, dark matter is estimated to make up approximately 27% of the universe, an