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Logistics

The Way Back Is Logistics Too: Reverse Logistics

Returns, recalls, reusable crates, and recycling all flow in the opposite direction from ordinary shipping. This piece explains what reverse logistics covers, the collection–inspec

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Statistics

The Rule Hidden in the First Digit: Benford's Law

In many naturally occurring sets of numbers, smaller leading digits appear far more often: about 30.1% start with 1, and only about 4.6% with 9. This article explains the definitio

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Business administration

The Shift Toward Marketing 4C and Its Stages

This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta

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Robotics

Machines That Move With Soft Bodies: Soft Robotics

Soft robotics builds robots from flexible materials such as rubber and silicone, taking inspiration from creatures like the octopus and the elephant's trunk. This article covers ho

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Chemistry

Light That Blooms Without a Flame: Chemiluminescence

Chemiluminescence is the phenomenon in which energy released by a chemical reaction comes out as light instead of heat. This piece covers how excited molecules produce this ‘cold l

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General knowledge

Seasonal Seafood and Biological Mechanisms

At the seafood counter of a large supermarket or a sashimi restaurant, you can enjoy olive flounder and rockfish all year round. Advances in aquaculture technology and innovations

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Design

Modular Design: The Key to Efficiency and Consistency

Design does more than pursue visual beauty; it plays an important role in maximizing information communication and the user experience. In this process, the concept of a 'module' h

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Food & nutrition

The Secret of Deep Flavor: Umami

What is the deep, savory taste that is neither salty nor sweet? This article covers umami from Kikunae Ikeda's discovery to glutamate, inosinate and guanylate, the synergy effect,