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810 articles found

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Business administration

ESG Management: The Key to Sustainability

In today's business environment, corporate sustainability is no longer optional but a necessity. Accordingly, ESG (environmental, social, and governance) management is emerging as

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Business administration

Where Should We Grow? The Ansoff Matrix

The Ansoff Matrix splits “what to sell (products)” and “whom to sell to (markets)” into existing and new, showing four growth strategies a company can choose along with how risky e

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Journalism & communication

News Staged for the Camera: The Pseudo-Event

A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced

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Physics

The Real Reason the Sky Is Blue: Rayleigh Scattering

Rayleigh scattering, worked out by Lord Rayleigh in 1871, is the scattering of light by particles much smaller than its wavelength, such as air molecules, and it is far stronger fo

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Film & media

The Magic of Creating Cinematic Reality: Montage

How are the emotions and immersion we experience when watching films or video content created? They may come from an actor shedding tears on screen or from majestic music. Yet the

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Tourism studies

Even Seeing Is Learned: The Tourist Gaze

When we travel, are we really free to see as we like? This article explains the tourist gaze described by John Urry, covering its meaning and origins, how media and photography sha

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Food & nutrition

Why Leftover Rice Hardens: Starch Retrogradation

Fresh rice turns hard in the fridge, and bread grows crumbly over days—because of starch retrogradation. This article explains gelatinization and retrogradation, the conditions tha

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Chemistry

Why Bubbles Fizz When You Open the Lid: Henry's Law

Henry's law says that the amount of gas dissolved in a liquid is proportional to the pressure of the gas above it. This article covers why a soda fizzes when opened, what happens i

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Chemistry

Key Effects of Metabolic Processes on Health and Disease

Metabolism is an essential process that supports all physiological functions in living organisms, playing an important role in maintaining and regulating life activities through va

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Design

Design Connections: Patterns Linking Form and Meaning

In visual design, patterns are elements that play an important role by bringing form and meaning into harmony. Patterns go beyond merely repeating forms and serve an important func