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Journalism & communication

A Persuasion Vaccine You Get in Advance: Inoculation Theory

Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1

Translated article

Film & media

The Art of Shifting Only the Gaze: Rack Focus

Rack focus shifts the sharp subject within a single shot by changing the lens focus, guiding the viewer's eye without a cut. This article covers how it works, what it says in a sto

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Social welfare

The Core of Family Welfare and Future Directions

Family welfare is regarded as an important element that forms the foundation of every society. It plays an important role in improving individuals' quality of life, ensuring social

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Film & media

The Camera That Follows Without a Shake: The Steadicam

The Steadicam is a body-worn camera stabilizer that keeps the operator's movements from reaching the camera. We look at how it was born, the structure and principles that tame the

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Economics

The Numbers Went Up but Life Got Tighter: Money Illusion

Money illusion is the mistake of judging gains and losses by the face value of money rather than its real purchasing power. This article covers nominal versus real value, the famou

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Design

The Secrets to Packaging Design That Makes Brands Shine

Packaging design is an important factor that determines a product's first impression and directly influences consumers' purchasing decisions. Today's consumers consider more than a