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Food & nutrition

Killing Germs Without Boiling: Pasteurization

Pasteurization heats food below boiling to cut pathogens and spoilage microbes while keeping flavor and nutrition. This piece covers Pasteur’s wine experiments in 1864, Soxhlet’s m

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Film & media

Movement Traced from Live Action: Rotoscoping

Rotoscoping is a technique in which live-action footage is projected one frame at a time and traced over to create realistic movement. We look at how it was invented, how it works,

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Logistics

The Doorstep Is the Hardest Stretch: Last-Mile Delivery

Why is the short trip from a local depot to your front door the costliest and hardest part of logistics? This article covers what last-mile delivery is, why it is so expensive, the

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Economics

Only the Bad Cars Remain: The Market for Lemons

Why can good products disappear from a market where buyers cannot judge quality? This article covers Akerlof's 1970 paper, how adverse selection drives good goods out, examples bey

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Business administration

The Option That Changes Your Choice: The Decoy Effect

The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,

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Food & nutrition

When Nuttiness Turns Stale: Rancidity

Rancidity is the process in which the fats in food break down by reacting with oxygen, water, or enzymes, producing unpleasant smells and flavors and lowering quality. We look at i