Co-citation analysis judges two documents to be closer in subject the more often other documents cite them together. Learn how it emerged, how co-citation strength is counted, how
We live in an age of 'information overload,' with an enormous amount of information and books pouring out every day. Everyone has probably experienced feeling overwhelmed about whi
The Will Rogers phenomenon is when moving some members from one group to another raises the averages of both groups. This article covers where the name came from and how it works,
Why does each person pull less hard when more people join in? This article covers Ringelmann's rope experiments, the two causes of lost performance, everyday and workplace examples
Some goods sell better the more their prices rise. This article explains the Veblen effect, in which the desire to show off drives up demand, covering its meaning and origins, how
The cocktail party effect is our ability to focus on one voice amid many overlapping sounds while still reacting to important information, such as our own name, in the sounds we ar
A step-by-step look at the marketing strategies used by companies and organizations: 3C analysis of the environment, SWOT analysis, the STP strategy, and the 4Ps of the marketing m
Every day, we consume goods that have traveled from all over the world. The coffee beans we brew in the morning, the smartphone in our hand, even the clothes we wear. How have all
The Spiral of Silence is the process by which people sense the climate of opinion, speak up for views that seem to be in the majority, and stay quiet about views that seem to be in
Superconductors are materials whose electrical resistance becomes 0, meaning that current can flow without energy loss. Thanks to this property, superconductors offer possibilities
Why does adding people to a late software project often make it even later? This article covers the origin of Brooks's Law and the illusion hidden in the man-month, why adding peop
In today's business environment, choosing an appropriate business form is important for running a successful business. The business form determines the legal structure of a busines