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Business administration

The Shift Toward Marketing 4C and Its Stages

This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta

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Tourism studies

Going Before It Disappears: Last Chance Tourism

Last chance tourism is travel to see vanishing landscapes, wildlife, or cultures before they are gone. This piece covers the concept and its origins, why people are drawn to it, we

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Statistics

Understanding t-Tests and How to Use Them Effectively

Many statistical techniques are used in data analysis, and the t-test is a prominent method frequently used in data analysis and research to test differences between two groups. Th

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Robotics

The Easy Things Are the Hardest: Moravec's Paradox

Why can computers beat chess champions yet struggle to pick up a cup? This article covers the origins of Moravec's paradox, its evolutionary explanation, examples from robotics, an

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Economics

The Pricier, the More Desirable: The Veblen Effect

Some goods sell better the more their prices rise. This article explains the Veblen effect, in which the desire to show off drives up demand, covering its meaning and origins, how