A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced
What does it mean to be “left-brained” or “right-brained”? This article explains how the two hemispheres divide their roles, explains their cooperation, and discusses the limits of
What the null and alternative hypotheses are, how to set them up for hypothesis testing, how significance level and statistical power shape the results, and three worked examples f
As technological advances and innovation accelerate, edge computing is attracting attention as a new approach to data processing. Developed to address the physical limitations of c
Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac
The Charity Organization Society (COS) was a private organization founded in London in 1869 to coordinate scattered charities so that help was neither duplicated nor missed. This a
The Asch conformity experiments, begun by social psychologist Solomon Asch in 1951, showed that people often go along with a group’s clearly wrong answer on a simple line-length ta
Algal blooms are an environmental problem we occasionally encounter in everyday life. This phenomenon, which gives rivers and lakes a green color in summer, affects us in various w
Successful PR strategies play an important role in helping companies build brand awareness and credibility in today's market. PR goes beyond simply promoting products or services a
Even when learners study the same materials for the same amount of time, their results differ markedly. In the past, academics often dismissed these differences as simply a matter
Why are shared resources so easily ruined? This article explains what the tragedy of the commons means, Hardin's pasture story, the features of common-pool resources, cases such as
A network effect is the phenomenon in which a product or service becomes more valuable as more people use it. This piece covers direct and indirect effects, two-sided platforms and