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809 articles found

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Information technology

Same Result Even If You Press Twice: Idempotence

Why is pressing an elevator button twice safe, while double-clicking a payment button feels risky? This article explains idempotence—from its mathematical name to everyday buttons,

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Journalism & communication

Making Friends on the Screen: Parasocial Interaction

Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen

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Food & nutrition

The Secret of Foods That Don't Spoil: Water Activity

Why doesn't honey spoil easily even though it contains water? This article explains water activity, a measure of the free water in food, and how it is measured, the limits below wh

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Earth science

When Glaciers Melt, the Land Rises: Isostasy

Isostasy is the idea that the crust floats on the denser mantle and balances at a height set by its thickness and density. This piece covers how the theory arose, the Airy and Prat

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Film & media

The Power of Editing to Create Emotion: The Kuleshov Effect

The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept

Translation update pending

Statistics

Understanding t-Tests and How to Use Them Effectively

Many statistical techniques are used in data analysis, and the t-test is a prominent method frequently used in data analysis and research to test differences between two groups. Th

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Tourism studies

Why Do Peak and Off-Peak Seasons Exist? Tourism Seasonality

Tourism seasonality is the regular bunching of visitors and spending into certain times of the year. This article covers what it is, its natural and institutional causes, the probl