Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an
Commodities are a central component of the global economy, encompassing resources that significantly affect various industries and markets. A wide range of commodities, including c
Bullet time is a visual effect in which time seems to slow down or stop while the camera keeps moving around the scene at normal speed. This article explains how it differs from sl
This time, we will examine catalogs, one of the concepts frequently used in libraries. Catalogs are intended to ensure that the same book can be registered according to the same s
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Optics is a field of scientific research concerned with light and vision, exploring the properties of light and its interactions in depth. Light is an essential element of our ever
Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi
Moral hazard is the tendency to act more carelessly or boldly once risk has shifted to someone else. This article covers its meaning, how it differs from adverse selection, everyda
The smartphones we use contain thousands, even tens of thousands, of files and apps. What would happen if photos, documents, and music files were all mixed together on a single scr
What exactly is an exoskeleton, a robot you wear like clothing to add strength to your body? This article covers its history starting with Hardiman, the sensors and control that re
The fundamental attribution error is the tendency to underestimate the situation and overestimate personality when explaining other people’s behavior. This piece covers Heider’s tw
Henry's law says that the amount of gas dissolved in a liquid is proportional to the pressure of the gas above it. This article covers why a soda fizzes when opened, what happens i