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Business administration

The Hidden Price of Changing: Switching Costs

Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an

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Film & media

The Camera That Circles Frozen Time: Bullet Time

Bullet time is a visual effect in which time seems to slow down or stop while the camera keeps moving around the scene at normal speed. This article explains how it differs from sl

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Library & information science

Catalog Concepts and Structure for Library MARC Work

This time, we will examine catalogs, one of the concepts frequently used in libraries. Catalogs are intended to ensure that the same book can be registered according to the same s

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Business administration

The Option That Changes Your Choice: The Decoy Effect

The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,

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General knowledge

Refuting Takes Ten Times the Effort: Brandolini's Law

Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi

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Economics

The Looseness Insurance Brings: Moral Hazard

Moral hazard is the tendency to act more carelessly or boldly once risk has shifted to someone else. This article covers its meaning, how it differs from adverse selection, everyda

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Robotics

Robots You Wear: Exoskeletons

What exactly is an exoskeleton, a robot you wear like clothing to add strength to your body? This article covers its history starting with Hardiman, the sensors and control that re

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Chemistry

Why Bubbles Fizz When You Open the Lid: Henry's Law

Henry's law says that the amount of gas dissolved in a liquid is proportional to the pressure of the gas above it. This article covers why a soda fizzes when opened, what happens i