A reference interview is the conversation in which a librarian refines a user’s first question and finds the information the person really needs. This article covers why it is need
Chroma key is a video compositing technique that makes one color on screen transparent and layers another background in its place. This piece covers how it works, its history from
How does the ocean carry heat around the planet? This article covers how temperature and salt drive deep-ocean currents, the route of the global conveyor belt, its effects on clima
Plate tectonics is the theory that Earth’s outer shell is divided into rigid plates that move over a weaker layer, causing earthquakes, volcanoes, and mountain ranges. This article
Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl
First-mover advantage is the edge a company gains by entering a market before anyone else. We look at where that edge comes from, the costs pioneers pay, what historical research r
How do milk and vaccines reach us while staying cold? This article covers the history of the cold chain from ice-packed shipping to refrigerated trucks, its four stages and tempera
The peak-end rule is our tendency to judge a past experience mainly by its most intense moment and its final moment, rather than by its total or average. This article covers the cl
What effects does a long take, filming one scene at length without editing, create? This article covers what a long take is, Bazin's ideas, realism and tension, examples such as Ro
Ordering products from online stores and receiving them as early as the same day or the following morning has now become an entirely ordinary part of daily life. Behind this everyd
What does it mean for people with disabilities to live as close as possible to the everyday life everyone else takes for granted? This article explains the normalization principle,
Diegetic sound is sound whose source we accept as being inside the story world, like dialogue, footsteps, or a radio in the scene, while non-diegetic sound such as background music