Why do opposing sides both feel the same news report is biased against them? This article covers the 1985 Vallone, Ross and Lepper study, why the effect occurs, how it shows up in
Rack focus shifts the sharp subject within a single shot by changing the lens focus, guiding the viewer's eye without a cut. This article covers how it works, what it says in a sto
Why do people assume a prettier app is easier to use before they try it? This piece explains the aesthetic-usability effect through Kurosu and Kashimura’s 1995 ATM study, Tractinsk
A library call number is the unique code on a book's spine that tells you where it sits and sets it apart from other items. This guide explains its parts: location marks, classific
Distillation heats a liquid mixture, sends the more volatile components off as vapor first, then cools that vapor back into liquid to separate what was mixed. We look at its histor
The German tank problem asks how to estimate the total number of sequentially numbered items from the serial numbers of just a few. We look at how the Allies used captured tank ser
An automated storage and retrieval system (AS/RS) is equipment in which machines, directed by a computer, store goods in assigned locations and retrieve them when needed. This arti
Why do decisions take longer the more options there are? This article explains Hick's Law, covering its meaning and origins in a lamp experiment, decision time that grows logarithm
Why doesn’t doubling your cores double your speed? Amdahl’s Law shows that the serial portion you cannot parallelize caps the overall speedup at 1/s. This piece covers the formula,
Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac
The field of drone photography and filming is attracting increasing attention as modern technology advances. Modern drone technology opens new horizons for photography and video pr
The growth of the older population is a prominent phenomenon worldwide, resulting from various factors such as improvements in quality of life, increased life expectancy, and advan