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Physics

Water Droplets Floating on Vapor: The Leidenfrost Effect

Why does a drop of water skate across a very hot pan and last longer than on a merely warm one? This article explains the Leidenfrost effect, from the vapor cushion that lifts the

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Journalism & communication

How the Media Shows Us the World: Agenda-Setting Theory

Every morning, when we turn on our smartphones, we encounter a flood of news articles, real-time search rankings, and social media trending tabs. On some days, a particular politic

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Tourism studies

How Welcome Turns to Resentment: Doxey's Irritation Index

Why do residents' smiles toward tourists turn into sighs as tourism grows? This article covers the background of Doxey's Irritation Index, its four stages of euphoria, apathy, anno

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Business administration

What Are the Pareto Principle and the Long Tail Principle?

In this article, we will explore two principles that can be applied in various fields, including marketing in business administration, economics, and statistics: the Pareto princip

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Social welfare

Moving Life Beyond the Institution: Deinstitutionalization

Deinstitutionalization is the process of reducing care centered on large institutions and rebuilding housing, care, and relationships so people can live ordinary lives in the commu

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Logistics

The Doorstep Is the Hardest Stretch: Last-Mile Delivery

Why is the short trip from a local depot to your front door the costliest and hardest part of logistics? This article covers what last-mile delivery is, why it is so expensive, the