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Design

The Odd One Out Stays in Memory: The Von Restorff Effect

The Von Restorff Effect is the principle that among similar items, the one that differs is remembered best. This piece covers Hedwig von Restorff’s 1933 experiment, four contrast d

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Information technology

The Bug That Vanishes When You Look: The Heisenbug

A Heisenbug is a software bug that disappears or changes its behavior when you try to investigate it. This article covers where the name came from, why such bugs hide, related bug

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Food & nutrition

How to Choose and Use Health Foods Properly

In modern society, rapidly changing lifestyles and irregular eating habits make it difficult for many people to maintain their health. In these circumstances, health foods are attr

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Library & information science

The Concept and Types of Digital Collections

This time, we will discuss digital collections, which can be considered a component of the broader concept of a digital library. Digital collections are the core of a digital libra

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Food & nutrition

The Secret of Deep Flavor: Umami

What is the deep, savory taste that is neither salty nor sweet? This article covers umami from Kikunae Ikeda's discovery to glutamate, inosinate and guanylate, the synergy effect,

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Design

Design That Shows You What to Do: Affordance

Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda

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Economics

Putting a Price on the Harm: Pigouvian Tax

A Pigouvian tax charges an activity that harms others a tax equal to that harm, so market prices reflect the true social cost. Learn about externalities, how the tax corrects the m