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782 articles found

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Psychology

The Power of Resilience to Transform Lives

As many people face stress and uncertainty in modern society, the importance of mental health is being emphasized more than ever. In particular, resilience plays an important role

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Tourism studies

Who Finds a Destination First? Plog’s Psychographic Model

Plog’s Psychographic Model places travelers on a spectrum from adventurous allocentrics to familiarity-seeking psychocentrics and links them to the rise and fall of destinations. T

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Library & information science

The Family Tree of Research Papers: Citation Indexes

How do you find the studies that have cited a paper you are reading? This article explains how Eugene Garfield's citation index came about and what it is, how to search backward an

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Statistics

Twenty-Three People Are Enough: The Birthday Paradox

Why is it so likely that two people in a small group share a birthday? This article covers the birthday paradox, the two keys to calculating it, why our intuition misses it, and ho

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Library & information science

What You Found and What You Missed: Precision and Recall

When a search list looks right at the top, how do you know what was left out? This piece explains precision and recall, the trade-off between them, the F1 score that combines both,

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Statistics

An Easy Guide to Understanding Reliability and Validity

Reliability and validity always come up when studying surveys in statistics, marketing, or opinion polling. This guide uses two illustrated examples, shooting and makeup, to make t

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Earth science

The Coriolis Effect: What It Is and How It Affects Us

The Coriolis effect is the phenomenon in which Earth's rotation alters the paths of moving objects. This article looks in detail at its definition and principle, its influence on w

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Journalism & communication

A Message That Strikes Like a Bullet: The Magic Bullet Theory

The Magic Bullet Theory is the view that media messages hit audiences directly, like bullets, and produce the same effect in everyone. We look at the age of propaganda that produce