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Library & information science

Principles and Criteria for Public Library Budget Preparation

This time, I would like to put together material on budgets in public libraries. Public library budget preparation is the process of developing, analyzing, and finalizing plans for

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Film & media

The Empty Object Everyone Chases: The MacGuffin

Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac

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Earth science

When the Whole Planet Froze Over: Snowball Earth

Snowball Earth is the hypothesis that Earth’s surface was once almost entirely covered in ice during the Cryogenian Period. This article explains how the idea arose, the ice-albedo

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Psychology

One Good Trait Makes Everything Shine: The Halo Effect

The halo effect is a bias in judgment in which the impression from one standout trait spills over into how we rate other, unrelated traits. This piece covers the research that firs

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Physics

Lifting a Car with a Small Force: Pascal’s Principle

Pascal’s principle states that pressure applied to a confined fluid at rest is transmitted undiminished throughout the fluid. We look at how it was formulated, how hydraulic device

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Food & nutrition

Why Egg Whites Turn White and Firm: Protein Denaturation

Protein denaturation is the unraveling of a protein’s carefully folded three-dimensional structure by heat, acid, or physical force, while its amino acid sequence stays intact. Thi

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Film & media

Key Secrets to Producing Polished Videos

Effective video production plays a very important role in modern digital marketing and content strategy. Simply picking up a camera and filming is not enough to create successful c

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Design

Texture Design That Maximizes Realism

Texture has become an essential element in contemporary visual design and user experience (UX). Beyond being a visual element, texture brings physical qualities that we can actuall