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General knowledge

Masterpieces Are Always the Few: Sturgeon's Law

Sturgeon's Law is the rule of thumb that 90% of anything is crud. We look at how it came about, what it really means, similar ideas that came before it, and how to use it wisely in

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Statistics

Twenty-Three People Are Enough: The Birthday Paradox

Why is it so likely that two people in a small group share a birthday? This article covers the birthday paradox, the two keys to calculating it, why our intuition misses it, and ho

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Earth science

Why Cities Run Hotter: The Urban Heat Island

An urban heat island is when a city runs warmer than the countryside around it. This piece covers Luke Howard’s early records in London, why pavement and buildings trap heat, how t

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Tourism studies

Why Do Peak and Off-Peak Seasons Exist? Tourism Seasonality

Tourism seasonality is the regular bunching of visitors and spending into certain times of the year. This article covers what it is, its natural and institutional causes, the probl

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Design

The Odd One Out Stays in Memory: The Von Restorff Effect

The Von Restorff Effect is the principle that among similar items, the one that differs is remembered best. This piece covers Hedwig von Restorff’s 1933 experiment, four contrast d