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810 articles found

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Journalism & communication

The New Era of Communication Reshaped by Social Media

With the digital revolution, the way information circulates is changing faster than ever, and social media lies at the center of these changes. Today, social media has a profound i

Translated article

Business administration

What Are the Pareto Principle and the Long Tail Principle?

In this article, we will explore two principles that can be applied in various fields, including marketing in business administration, economics, and statistics: the Pareto princip

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Chemistry

Why Bubbles Fizz When You Open the Lid: Henry's Law

Henry's law says that the amount of gas dissolved in a liquid is proportional to the pressure of the gas above it. This article covers why a soda fizzes when opened, what happens i

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Journalism & communication

Making Friends on the Screen: Parasocial Interaction

Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen

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Psychology

When Your Eyes Change What You Hear: The McGurk Effect

The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co