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810 articles found

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Earth science

When the Whole Planet Froze Over: Snowball Earth

Snowball Earth is the hypothesis that Earth’s surface was once almost entirely covered in ice during the Cryogenian Period. This article explains how the idea arose, the ice-albedo

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Library & information science

What You Found and What You Missed: Precision and Recall

When a search list looks right at the top, how do you know what was left out? This piece explains precision and recall, the trade-off between them, the F1 score that combines both,

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Chemistry

Key Effects of Metabolic Processes on Health and Disease

Metabolism is an essential process that supports all physiological functions in living organisms, playing an important role in maintaining and regulating life activities through va

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Film & media

The Empty Object Everyone Chases: The MacGuffin

Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac

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Film & media

Key Secrets to Producing Polished Videos

Effective video production plays a very important role in modern digital marketing and content strategy. Simply picking up a camera and filming is not enough to create successful c

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Journalism & communication

A Persuasion Vaccine You Get in Advance: Inoculation Theory

Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1