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809 articles found

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Food & nutrition

Killing Germs Without Boiling: Pasteurization

Pasteurization heats food below boiling to cut pathogens and spoilage microbes while keeping flavor and nutrition. This piece covers Pasteur’s wine experiments in 1864, Soxhlet’s m

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Business administration

Why People Pay After Using It for Free: Freemium

Freemium is a pricing strategy that gives away a basic product or service for free and charges for better features, more capacity, or added convenience. This article covers where t

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Earth science

The Coriolis Effect: What It Is and How It Affects Us

The Coriolis effect is the phenomenon in which Earth's rotation alters the paths of moving objects. This article looks in detail at its definition and principle, its influence on w

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Business administration

The Hidden Price of Changing: Switching Costs

Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an

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Psychology

A Balance the Mind Creates on Its Own: Cognitive Dissonance

Cognitive dissonance is the psychological discomfort that arises when contradictory beliefs, attitudes, or behaviors exist at the same time, together with the automatic process of

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Design

The More Choices, the Slower the Decision: Hick's Law

Why do decisions take longer the more options there are? This article explains Hick's Law, covering its meaning and origins in a lamp experiment, decision time that grows logarithm

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Film & media

The Magic of Creating Cinematic Reality: Montage

How are the emotions and immersion we experience when watching films or video content created? They may come from an actor shedding tears on screen or from majestic music. Yet the

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Tourism studies

The Concept of Sustainable Tourism and Ways to Sustain It

Sustainable tourism aims to have a positive impact on local communities and the environment while providing visitors with beneficial and enjoyable experiences. The rapid growth of