Design
Design That Shows You What to Do: Affordance
Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda
Articles to explore
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810 articles found
Economics
Does Destruction Revive the Economy? The Broken Window Fallacy
Can rebuilding after a disaster or war really make a society richer? This piece explains the broken window fallacy through Frédéric Bastiat’s 1850 parable of the seen and the unsee
Chemistry
Nanotechnology Innovation: Solutions for Sustainability
Nanotechnology precisely manipulates materials at the molecular or atomic level and is driving innovative changes across a variety of industries. In chemistry in particular, nanote
Earth science
Black Chimneys Under the Sea: Hydrothermal Vents
Thousands of meters down, where sunlight never reaches, chimneys pour out black smoke and life crowds around them. This article explains how hydrothermal vents were discovered, how
General knowledge
A Preview of Major Accidents: Heinrich’s Law
Major accidents rarely happen “suddenly”; they are usually preceded by many small warning signs. This article explains Heinrich’s Law (the 1:29:300 rule), its domino theory, later
Journalism & communication
Persuasion That Wakes Up Over Time: The Sleeper Effect
The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di
Social welfare
A Blueprint That Took On Five Giants: The Beveridge Report
The Beveridge Report, published in Britain in 1942 during the Second World War, proposed rebuilding postwar welfare around flat-rate social insurance for every citizen. This piece
Logistics
The Essential Document of Trade, the Bill of Lading (B/L): Reading the Inevitable Flow of “Rights”
In the world of global business, moving goods across borders involves much more than simply loading and transporting them. Beneath this process lies a complex web of rights and res
Physics
A Thunderclap from a Clear Sky: The Sonic Boom
A sonic boom is the loud sound made when the shock waves created by an object moving faster than sound reach the ground. This article explains how sonic booms form, the small sonic
Psychology
MBTI Preferences and Traits of All 16 Types: A Complete Guide
The Myers-Briggs Type Indicator (MBTI) is one of the most widely used personality tools in psychology. This guide covers MBTI concepts, the four preference dimensions, all 16 types
Statistics
How Often Do Rare Events Happen: Poisson Distribution
Why do call-center phones arrive in uneven bursts even when the average is steady? This article walks through the Poisson distribution—from its single-parameter formula and conditi
Design
The Odd One Out Stays in Memory: The Von Restorff Effect
The Von Restorff Effect is the principle that among similar items, the one that differs is remembered best. This piece covers Hedwig von Restorff’s 1933 experiment, four contrast d