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810 articles found
Business administration
An initial public offering (IPO, Initial Public Offering) is an important process in which a company publicly sells its shares to outside investors for the first time. It is a key
Information technology
A Heisenbug is a software bug that disappears or changes its behavior when you try to investigate it. This article covers where the name came from, why such bugs hide, related bug
Journalism & communication
Why do we pick the media we do? Uses and Gratifications Theory, systematized in the 1970s by Elihu Katz, Jay Blumler, and others, sees people not as passive receivers of messages b
Economics
Why do we sit through a dull movie just because we paid for the ticket? This guide explains sunk costs, the bygones principle, why people fall into the sunk cost fallacy, classic e
Business administration
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Psychology
Role Theory is one of the important approaches to understanding and explaining human behavior in the social sciences, particularly psychology. Its basic premise is that individuals
Food & nutrition
An emulsion keeps immiscible liquids together as tiny droplets with the help of emulsifiers. From mayonnaise and milk to butter, this piece walks through O/W and W/O types, Bancrof
Earth science
The rainy season, which invariably arrives each summer in Korea, affects many people in various ways. It causes inconvenience in daily life and sometimes leads to major disasters.
Business administration
Porter's Five Forces is a framework for judging how profitable an industry is by looking at five pressures around a company. This article covers why it emerged, what the five force
Logistics
If you have ever bought something directly from overseas, you are probably familiar with the term “customs clearance.” It is the process by which the goods you ordered pass through
Physics
Entropy is a quantity that captures why nature flows in only one direction. This article covers its origin with Clausius, the Second Law of Thermodynamics, Boltzmann's probabilisti
Information technology
What an API (application programming interface) is, how Korean services such as Naver, Kakao, and the Public Data Portal use APIs, how to get an API key and connect to an API, and
