Economics
Same Product, Different Price: Price Discrimination
Price discrimination is the strategy of selling the same product or service at different prices to different groups of consumers. This article covers the concept, the first-, secon
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Economics
The Trade Balance and the Global Economy: Country-Level Conditions and Growth Drivers
The trade balance is one of the key indicators for assessing and understanding a country's economic conditions. It represents the difference between exports and imports arising fro
Design
The Crowning Glory of Design: The World of 'Character' Design
Every day, we live amid countless advertisements and marketing campaigns. Within this flood, there are figures with the power to instantly capture our attention and move our hearts
General knowledge
Refuting Takes Ten Times the Effort: Brandolini's Law
Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi
Journalism & communication
Embargoes: The Bright and Dark Sides of Fair Information Distribution
A news embargo (Embargo) is one of the terms frequently encountered in the modern media environment. The embargo system, which sets a reporting time in advance to prevent informati
Tourism studies
A Shop That Sells Without Taxes: The Duty-Free Shop
A duty-free shop sells goods to travelers leaving the country without customs duties or value-added tax. This article covers how duty-free shops began, why they can drop taxes, the
Film & media
The Power of Editing to Create Emotion: The Kuleshov Effect
The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept
Economics
Better Off Sharing Even When You Excel at Everything: Comparative Advantage
Comparative advantage is the principle that each party gains by specializing in what it can produce at a lower opportunity cost than others. This article covers the basic concept,
Business administration
Why People Pay After Using It for Free: Freemium
Freemium is a pricing strategy that gives away a basic product or service for free and charges for better features, more capacity, or added convenience. This article covers where t
Tourism studies
Even Tourist Destinations Grow Old: The Tourism Area Life Cycle
Why does a once-crowded beach resort end up with faded signs and empty hotels, while an unknown quiet village suddenly becomes famous? This article explains the Tourism Area Life C
Journalism & communication
The Force That Makes Public Opinion Fall Silent: The Spiral of Silence
The Spiral of Silence is the process by which people sense the climate of opinion, speak up for views that seem to be in the majority, and stay quiet about views that seem to be in
Psychology
The Illusion That Nothing Works: Learned Helplessness
Where does the feeling that nothing you do will work come from? This article covers Seligman's experiments, attributional style, how neuroscience overturned the explanation in 2016