Economics
Same Product, Different Price: Price Discrimination
Price discrimination is the strategy of selling the same product or service at different prices to different groups of consumers. This article covers the concept, the first-, secon
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Food & nutrition
The Importance of Food Additives: Diversity and Functions
In modern society, food plays an indispensable role in our daily lives. Various food additives that help maintain the taste and quality of food and allow it to be stored longer hav
Psychology
The First Number Becomes the Benchmark: The Anchoring Effect
A “list price” makes a sale price feel cheap, and an opening offer steers a whole negotiation—because the first number we see becomes our benchmark. This article explains the ancho
Film & media
The Power of Editing to Create Emotion: The Kuleshov Effect
The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept
Library & information science
Information Retrieval Methods Using Boolean Search - Searching with Operators
This time, I would like to prepare material on the information retrieval methods commonly used when searching through internet portals or looking for specialized resources. The ope
Psychology
The Illusion That It’s Just Their Personality: The Fundamental Attribution Error
The fundamental attribution error is the tendency to underestimate the situation and overestimate personality when explaining other people’s behavior. This piece covers Heider’s tw
Social welfare
Unemployment Benefits: Essential Eligibility Requirements and How to Claim Them
Unemployment benefits are an important social safety net that provides financial stability when workers unexpectedly lose their jobs. Provided as part of the employment insurance s
Journalism & communication
Why We Choose the Media We Do: Uses and Gratifications Theory (U&G)
Why do we pick the media we do? Uses and Gratifications Theory, systematized in the 1970s by Elihu Katz, Jay Blumler, and others, sees people not as passive receivers of messages b
Physics
The Secret of Walking on Water: Surface Tension
Why can a full glass of water bulge above the rim without spilling, and how do water striders walk on ponds? This article explains how surface tension arises, why water's is unusua
Design
Tricks That Make You Click: Dark Patterns
Dark patterns are screen designs that use layout, color, and wording to trick or push users into actions they would not have taken if they had fully understood or been free to choo
Psychology
Gaslighting: Frightening Psychological Warfare That Manipulates Another Person's Mind
Have you ever heard things like "Aren't you being too sensitive?", "I'm saying all this for your own good, so why are you acting like that?", or "When did I ever do that? You must
Economics
Interest Rate Hikes: Changes in the Economic Landscape and Response Strategies
There is growing attention to the effects of interest rate hikes on the South Korean economy. A central bank's decision to raise interest rates can bring significant changes for co