Film & media
The Most Beautiful Light of the Day: Magic Hour
Magic hour is the short stretch just after sunrise or just before sunset when light turns red and soft. We look at why the light changes, a landmark example from film history, shoo
Articles to explore
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784 articles found
Statistics
The Rule Hidden in the First Digit: Benford's Law
In many naturally occurring sets of numbers, smaller leading digits appear far more often: about 30.1% start with 1, and only about 4.6% with 9. This article explains the definitio
Business administration
It Gets Cheaper the More You Make: The Experience Curve
The experience curve is the phenomenon in which the cost of making one unit falls by a fixed percentage every time cumulative production doubles. This piece covers its origins, fro
Economics
Reading Exchange Rates with a Single Hamburger: The Big Mac Index
The Big Mac Index compares the price of a Big Mac around the world to gauge whether a currency is overvalued or undervalued. This article covers how it began, the purchasing power
Library & information science
Books Are for Use: The Five Laws of Library Science
The Five Laws of Library Science are five short principles, published by the Indian mathematician and librarian S. R. Ranganathan in 1931, that sum up whom and what a library exist
Journalism & communication
Why We Choose the Media We Do: Uses and Gratifications Theory (U&G)
Why do we pick the media we do? Uses and Gratifications Theory, systematized in the 1970s by Elihu Katz, Jay Blumler, and others, sees people not as passive receivers of messages b
Journalism & communication
A Persuasion Vaccine You Get in Advance: Inoculation Theory
Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1
Library & information science
Principles and Criteria for Public Library Budget Preparation
This time, I would like to put together material on budgets in public libraries. Public library budget preparation is the process of developing, analyzing, and finalizing plans for
Earth science
Lightning and Thunder: Electrical Phenomena in Nature
Lightning is one of the most remarkable electrical phenomena produced by nature. The moment lightning flashes is not only visually beautiful but also conceals complex scientific pr
Information technology
Efficient Database (DB) Management Strategies
In modern society, data has become a core asset for businesses and organizations. How data is collected, stored, and managed can determine the success or failure of a business. In
Social welfare
Easy to Change, Secure to Live: Flexicurity
Flexicurity pairs a labour market in which firms can hire and dismiss with generous social protection for those who lose a job. This article covers Denmark's “golden triangle,” its
Tourism studies
How Welcome Turns to Resentment: Doxey's Irritation Index
Why do residents' smiles toward tourists turn into sighs as tourism grows? This article covers the background of Doxey's Irritation Index, its four stages of euphoria, apathy, anno