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Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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Psychology

Why Everyone Just Watches: The Bystander Effect

Why does help often arrive more slowly when more people are watching? This article covers the case and classic experiments that launched research on the bystander effect, the three

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General knowledge

Safe Driving Guide: Accident Prevention and Essential Checks

Safe driving is an essential virtue for every driver and an important responsibility for protecting one's own safety and that of others. With traffic accidents increasing recently,

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Economics

Putting a Price on the Harm: Pigouvian Tax

A Pigouvian tax charges an activity that harms others a tax equal to that harm, so market prices reflect the true social cost. Learn about externalities, how the tax corrects the m