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Business administration

The Option That Changes Your Choice: The Decoy Effect

The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,

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Education

The Secret of Learning That Lasts: Desirable Difficulty

Why is what we learn easily so easily forgotten? This article explains desirable difficulty, as described by Robert Bjork, covering its meaning and origins, learning methods such a

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Business administration

Why Delegated Work Goes Astray: The Principal-Agent Problem

The principal-agent problem is the conflict that arises when the interests of the person who hands over a job and the person who takes it on diverge. We look at why it happens, how

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Film & media

Teleporting in Front of a Green Wall: Chroma Key

Chroma key is a video compositing technique that makes one color on screen transparent and layers another background in its place. This piece covers how it works, its history from

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Logistics

Not All Inventory Is Equal: ABC Analysis

ABC analysis divides inventory into three classes, A, B, and C, by annual usage value and manages each class with a different level of care. Learn how it emerged from Pareto and Ju