Business administration
The Shift Toward Marketing 4C and Its Stages
This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta
Articles to explore
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779 articles found
Library & information science
The Hidden Order of Scattered Papers: Bradford's Law of Scattering
Why are the papers on a subject concentrated in just a few journals? This article explains how Bradford's law came about, dividing journals into zones in the ratio 1 : n : n², its
Library & information science
Types of Contracts for Library Acquisitions and Their Advantages and Disadvantages
This time, I would like to put together information on the types of contracts that library staff should know about when purchasing books from suppliers. This material also concerns
Logistics
Balancing Ordering and Holding Costs: The Economic Order Quantity (EOQ)
The Economic Order Quantity (EOQ), presented by Ford W. Harris in 1913, is the order size that minimizes the sum of fixed ordering costs and inventory holding costs when demand is
Logistics
The Wisdom of Waiting Until the Last Moment: Postponement Strategy
Postponement strategy delays the final steps that make products different, such as color, packaging, or language, until customer orders or demand become clear. This article covers
General knowledge
Left Brain vs. Right Brain: Functions and Traits Compared (Left-Brained and Right-Brained People)
What does it mean to be “left-brained” or “right-brained”? This article explains how the two hemispheres divide their roles, explains their cooperation, and discusses the limits of
Tourism studies
The Appeal of Themed Travel: New Experiences Embracing the Environment and Local Regions
Today, the tourism industry means more than simply visiting attractions and taking photographs. The tourism industry is constantly changing worldwide, and themed travel in particul
Social welfare
Help That Starts from the Strengths People Already Have: The Strengths Perspective
The strengths perspective is a social work approach that places the talents, resources, and hopes of people, families, and communities at the center of helping. We look at its orig
Food & nutrition
Mineral Nutrients (Minerals): Functions and Representative Foods by Type
Mineral nutrients (minerals) are essential for maintaining human health, and consuming them in daily life is important. They support various functions in the body, particularly by
Library & information science
The Concept and Stages of SQ3R, an Effective Reading Method
This time, I would like to introduce SQ3R, a step-by-step technique for effective reading. SQ3R is a reading method consisting of five stages: surveying, questioning, reading, memo
Chemistry
Unlocking the Future Through Catalyst Research: The Scientific Foundations of Innovation
Chemical catalysts are essential substances for accelerating chemical reactions or optimizing reaction conditions. Catalysts can maximize reaction efficiency without being consumed
Information technology
Less Power as They Shrank: Dennard Scaling
Dennard scaling is the semiconductor scaling rule that if transistors are made smaller while voltage is lowered by the same ratio, the power used by a given area of a chip stays th