Earth science
The Science of Clouds: Reading the Signals in the Sky
Clouds are a familiar sight, yet few people understand how they form, what kinds there are, and what each one tells us. This article explains the principles of cloud formation, the
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Statistics
Twenty-Three People Are Enough: The Birthday Paradox
Why is it so likely that two people in a small group share a birthday? This article covers the birthday paradox, the two keys to calculating it, why our intuition misses it, and ho
Business administration
The Deep Gap Before the Mainstream Market: The Chasm
Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl
Journalism & communication
The New Era of Communication Reshaped by Social Media
With the digital revolution, the way information circulates is changing faster than ever, and social media lies at the center of these changes. Today, social media has a profound i
Tourism studies
A Young Aristocrat's Graduation Trip: The Grand Tour
The Grand Tour was the long educational journey around continental Europe that young English aristocrats took with a tutor from about 1660 to the 1840s. This piece covers the origi
Film & media
Frame Rate: A Decisive Factor in Video Quality
With advances in video production and streaming technology, we can now easily access high-quality video. However, many people still do not clearly understand the important factors
Earth science
When the Whole Planet Froze Over: Snowball Earth
Snowball Earth is the hypothesis that Earth’s surface was once almost entirely covered in ice during the Cryogenian Period. This article explains how the idea arose, the ice-albedo
Design
The Crowning Glory of Design: The World of 'Character' Design
Every day, we live amid countless advertisements and marketing campaigns. Within this flood, there are figures with the power to instantly capture our attention and move our hearts
Film & media
The Power of Scenes That Run Without a Cut: The Long Take
What effects does a long take, filming one scene at length without editing, create? This article covers what a long take is, Bazin's ideas, realism and tension, examples such as Ro
Education
Effective Teaching Methods Using Educational Psychology
Education is not simply about conveying knowledge; it is a complex process of bringing out students' full potential. Educational psychology plays an important role in this process.
Economics
Saving More, Using More: The Jevons Paradox
The Jevons paradox is the phenomenon in which improving the efficiency of resource use ends up increasing total consumption. This piece covers its origins in Jevons’s The Coal Ques
Design
Design Anyone Can Use: Universal Design
Universal design is a way of designing products and spaces so that as many people as possible can use them, regardless of age, build, or disability, without separate modifications