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General knowledge

The Older It Is, the Longer It Lasts: The Lindy Effect

Why do things that have already lasted a long time tend to last even longer? This article explains where the name Lindy Effect came from, what kinds of things it applies to, how to

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Film & media

The Most Beautiful Light of the Day: Magic Hour

Magic hour is the short stretch just after sunrise or just before sunset when light turns red and soft. We look at why the light changes, a landmark example from film history, shoo

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Economics

The Core of Microeconomics: The Game of Supply and Demand

Microeconomics is a branch of economics that analyzes the economic decisions of individuals and businesses, focusing on exploring the fundamental elements of economic activity and

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Journalism & communication

Making Friends on the Screen: Parasocial Interaction

Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen

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Business administration

How to Maximize Market Opportunities Through PEST Analysis

Systematically analyzing a company's external environment is very important when developing a business strategy. One widely used tool for analyzing this external environment is PES

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Physics

Plasma Technology: Boundless Innovation and Possibilities

Plasma is the 4th state of matter, following solids, liquids, and gases, and is a unique state with electrical and high-temperature characteristics. These characteristics give plas

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Psychology

Beyond Conflict: The Art of Harmonious Relationships

In modern society, conflict is an unavoidable reality. Various forms of conflict exist, including friction between individuals, disputes within organizations, and clashes between c

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Education

The Belief That Ability Can Grow: Growth Mindset

A growth mindset is the belief that intelligence and talent can grow through effort, good strategies and help from others. We look at how it differs from a fixed mindset, the prais