Skip to content
GK LibraryA home for curious minds
English
Browse articles

Articles to explore

You are browsing the English interface. Articles without a published translation are clearly marked and open in Korean.

810 articles found

Translated article

Journalism & communication

A Persuasion Vaccine You Get in Advance: Inoculation Theory

Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1

Translated article

Journalism & communication

A Message That Strikes Like a Bullet: The Magic Bullet Theory

The Magic Bullet Theory is the view that media messages hit audiences directly, like bullets, and produce the same effect in everyone. We look at the age of propaganda that produce

Translation update pending

Logistics

The Cold Path That Must Never Break: Cold Chain Logistics

How do milk and vaccines reach us while staying cold? This article covers the history of the cold chain from ice-packed shipping to refrigerated trucks, its four stages and tempera

Translated article

Information technology

Just Keep the Key Secret: Kerckhoffs's Principle

Kerckhoffs's Principle holds that a cryptographic system should stay secure even if everything except the key is known. This piece covers Auguste Kerckhoffs's 1883 “La Cryptographi

Translated article

Business administration

A Market That Eats Itself: Cannibalization

Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf

Translated article

Tourism studies

A Shop That Sells Without Taxes: The Duty-Free Shop

A duty-free shop sells goods to travelers leaving the country without customs duties or value-added tax. This article covers how duty-free shops began, why they can drop taxes, the