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Statistics

Torture the Numbers and They Will Confess: P-hacking

P-hacking is the practice of analysing data in different ways until a “statistically significant” result appears. We look at what p-values mean, the common ways p-hacking happens,

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Film & media

Editing That Skips Through Time: The Jump Cut

What is a jump cut, the kind of edit in which time seems to leap forward within the same shot? This article explains its relationship to the 30-degree rule, Godard's Breathless, ho

Translated article

Design

Planning and Analysis Methods for UI / UX Design

Modern digital products and services place importance on user experience and satisfaction, and the importance of UI(User Interface) and UX(User Experience) design is emphasized as

Translation update pending

Film & media

The Empty Object Everyone Chases: The MacGuffin

Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac

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General knowledge

Joke or Sincere? Poe’s Law

Poe’s Law is the internet rule of thumb that, without a clear sign of the author’s intent, a parody of extreme views will inevitably be taken as sincere by someone. We look at wher