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810 articles found
Psychology
The Stroop Effect is the phenomenon in which naming the ink color of a word slows down and errors increase when the word's meaning and its color do not match. We look at the 1935 e
Film & media
Foley is the craft of recording everyday sounds such as footsteps, rustling clothes, and closing doors in post-production to match the picture. This piece covers its roots in 1920s
Journalism & communication
Mass media play a central role in conveying information and shaping public opinion in modern society. Beyond simply serving as a means of conveying information, they have become an
Chemistry
Avogadro’s number is the number of particles in one mole of a substance, about 6.02 × 10²³. This piece explains what it means, ways to grasp its size, how Avogadro, Cannizzaro, Los
Statistics
In many naturally occurring sets of numbers, smaller leading digits appear far more often: about 30.1% start with 1, and only about 4.6% with 9. This article explains the definitio
General knowledge
Why does a measure stop being a good measure once it becomes a target? This article explains the origin and logic of Goodhart's law, examples such as the cobra effect, and how to u
Film & media
This time, I would like to put together material on the concept of plot, which is essential to understand when writing scripts or stories for films, TV dramas, novels, and similar
Statistics
The friendship paradox is the phenomenon in which most people's friends have, on average, more friends than they do. This article explains why it happens with a simple calculation,
Food & nutrition
Food processing has played an important role in addressing humanity's food supply challenges and improving nutritional status. Today, food processing is evolving beyond techniques
Education
Why is what we learn easily so easily forgotten? This article explains desirable difficulty, as described by Robert Bjork, covering its meaning and origins, learning methods such a
Film & media
Rotoscoping is a technique in which live-action footage is projected one frame at a time and traced over to create realistic movement. We look at how it was invented, how it works,
Robotics
The uncanny valley is the phenomenon in which our affinity for a robot or doll grows as it becomes more humanlike, then suddenly drops into unease when it looks almost, but not qui
