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Film & media

The Power of Scenes That Run Without a Cut: The Long Take

What effects does a long take, filming one scene at length without editing, create? This article covers what a long take is, Bazin's ideas, realism and tension, examples such as Ro

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Design

Texture Design That Maximizes Realism

Texture has become an essential element in contemporary visual design and user experience (UX). Beyond being a visual element, texture brings physical qualities that we can actuall

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Journalism & communication

News Staged for the Camera: The Pseudo-Event

A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced

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Business administration

The Hidden Price of Changing: Switching Costs

Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an

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Chemistry

The Hill Every Reaction Must Climb: Activation Energy

Why don’t books on a shelf catch fire by themselves? Reactions must first climb an energy hill called activation energy. This piece covers the Arrhenius equation, why heat speeds r

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Design

Design That Shows You What to Do: Affordance

Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda