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810 articles found

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Earth science

The Force That Pushes Continents: Plate Tectonics

Plate tectonics is the theory that Earth’s outer shell is divided into rigid plates that move over a weaker layer, causing earthquakes, volcanoes, and mountain ranges. This article

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Chemistry

Same Element, Different Faces: Allotropes

How can pencil lead and a diamond ring be made of exactly the same carbon? This article explains allotropes: what they are and how they arise, the many faces of carbon, examples fr

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Psychology

Remembered by Its Peak and Its End: The Peak-End Rule

The peak-end rule is our tendency to judge a past experience mainly by its most intense moment and its final moment, rather than by its total or average. This article covers the cl

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Business administration

Watching Changes Things: The Hawthorne Effect

Why does performance often jump right after a new management practice is introduced, only to slip back later? This article explains the Hawthorne effect: its definition and the ori

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Food & nutrition

The Secret of Deep Flavor: Umami

What is the deep, savory taste that is neither salty nor sweet? This article covers umami from Kikunae Ikeda's discovery to glutamate, inosinate and guanylate, the synergy effect,

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Film & media

When Sound Leads or Lingers: J-Cut and L-Cut

Why do some dialogue scenes feel so natural? This article explains the split edit, which cuts picture and sound at different moments, and the difference between the J-cut, where so