Information technology
Adding More Makes It Later: Brooks's Law
Why does adding people to a late software project often make it even later? This article covers the origin of Brooks's Law and the illusion hidden in the man-month, why adding peop
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608 articles found
General knowledge
The Older It Is, the Longer It Lasts: The Lindy Effect
Why do things that have already lasted a long time tend to last even longer? This article explains where the name Lindy Effect came from, what kinds of things it applies to, how to
Film & media
The Empty Object Everyone Chases: The MacGuffin
Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac
Journalism & communication
The World Our Screens Have Cultivated: Cultivation Theory
Why does the world feel more dangerous after hours of news and crime dramas? This article explains cultivation theory, which holds that long-term, heavy media exposure gradually sh
Psychology
Why Everyone Just Watches: The Bystander Effect
Why does help often arrive more slowly when more people are watching? This article covers the case and classic experiments that launched research on the bystander effect, the three
Food & nutrition
Room for Dessert Even When You're Full: Sensory-Specific Satiety (SSS)
Why does your appetite come back for dessert even when you feel too full to eat another bite? This article explains sensory-specific satiety: what it is, the brain and evolutionary
Social welfare
The Right to an Ordinary Life: The Normalization Principle
What does it mean for people with disabilities to live as close as possible to the everyday life everyone else takes for granted? This article explains the normalization principle,
Physics
Water Droplets Floating on Vapor: The Leidenfrost Effect
Why does a drop of water skate across a very hot pan and last longer than on a merely warm one? This article explains the Leidenfrost effect, from the vapor cushion that lifts the
Logistics
Small Ripples That Grow Along the Supply Chain: The Bullwhip Effect
Why does steady consumer demand turn into wild swings in orders further up the supply chain? This article explains how the bullwhip effect works, its four main causes, the Beer Gam
Library & information science
Books Are for Use: The Five Laws of Library Science
The Five Laws of Library Science are five short principles, published by the Indian mathematician and librarian S. R. Ranganathan in 1931, that sum up whom and what a library exist
Robotics
Robots That Grow Creepier the More Human They Look: The Uncanny Valley
The uncanny valley is the phenomenon in which our affinity for a robot or doll grows as it becomes more humanlike, then suddenly drops into unease when it looks almost, but not qui
Design
Design Anyone Can Use: Universal Design
Universal design is a way of designing products and spaces so that as many people as possible can use them, regardless of age, build, or disability, without separate modifications