Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an
First In, First Out (FIFO) is the inventory practice of shipping out goods in the order they arrived. We look at what FIFO means and why it matters, the related methods of First Ex
When we say someone has a “need,” we can mean four different things. This article walks through Bradshaw’s Taxonomy of Social Need: normative, felt, expressed and comparative need,
Deduction and induction are key concepts in research, but they can feel unfamiliar and confusing at first. This article explains each method in the simplest possible terms with eas
This time, I would like to cover the basics of writing a personal statement that you need when applying to a school, company, or similar institution. A personal statement (self-int
Tourism seasonality is the regular bunching of visitors and spending into certain times of the year. This article covers what it is, its natural and institutional causes, the probl
Standard deviation plays an important role in describing data variability and is an essential concept used in a wide range of practical situations. In data analysis and decision-ma
Significance plays an important role in data analysis and the interpretation of results, and it is a concept that directly affects the reliability and validity of research. This ar
Systematically analyzing a company's external environment is very important when developing a business strategy. One widely used tool for analyzing this external environment is PES
A look at the concept and types of units, how they are used across everyday life and the sciences, and practical examples of converting between units of length, weight, time, tempe
A “Sleeping Beauty in Science” is a paper that goes almost uncited for years after publication and then suddenly draws a surge of citations. This article covers what the term means
The Coriolis effect is the phenomenon in which Earth's rotation alters the paths of moving objects. This article looks in detail at its definition and principle, its influence on w