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Design

Widen, Then Narrow, Twice Over: The Double Diamond

The Double Diamond is a model that draws the design process as two diamonds side by side. This article covers what the two diamonds mean, the Discover and Define phases, the Develo

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Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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General knowledge

A Simple Guide to Writing a Personal Statement

This time, I would like to cover the basics of writing a personal statement that you need when applying to a school, company, or similar institution. A personal statement (self-int

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Design

Design That Shows You What to Do: Affordance

Affordance is the relationship in which an object’s physical and perceptual characteristics suggest what actions a user can take. This article covers its origins, perceived afforda

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Business administration

The Strength Others Can't Easily Copy: Core Competence

Core competence is the collective capability that ties an organization's skills and learning together and carries across many products and markets. This article covers its meaning,

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Psychology

The Confidence of Not Knowing: The Dunning-Kruger Effect

Why are some people so confident even when they do poorly on a test, while experts often seem modest? This article explains the Dunning-Kruger effect and the classic study behind i

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Chemistry

Particles That Neither Dissolve Nor Sink: Colloids

A colloid is a mixture in which particles too small to see are evenly dispersed and suspended in another substance. This article explains how colloids differ from solutions, the co

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Tourism studies

Where Does Tourists’ Money Go? Tourism Leakage

Why does so little of what tourists spend reach local fishermen and neighborhood restaurants? This piece explains tourism leakage: how tourism revenue reaches the local economy, im