Psychology
Same Words, Different Sound: The Framing Effect
The framing effect is a cognitive bias in which logically identical options lead to different choices depending on whether they are described as gains or losses. This article cover
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784 articles found
Business administration
Value That Grows the More It’s Used: The Network Effect
A network effect is the phenomenon in which a product or service becomes more valuable as more people use it. This piece covers direct and indirect effects, two-sided platforms and
Psychology
Hearing Your Name Through the Noise: The Cocktail Party Effect
The cocktail party effect is our ability to focus on one voice amid many overlapping sounds while still reacting to important information, such as our own name, in the sounds we ar
Journalism & communication
When the Same News Seems to Attack You: The Hostile Media Effect
Why do opposing sides both feel the same news report is biased against them? This article covers the 1985 Vallone, Ross and Lepper study, why the effect occurs, how it shows up in
Business administration
Lead Change and Innovation through Business Management
Efficient business management is essential for a company to grow continuously and succeed. Responding quickly to changes in the internal and external environment, allocating resour
Earth science
Mysterious Auroras: Formation Principles and Observation Guide
Auroras are among the most beautiful and mysterious natural phenomena that color Earth's night sky. This light show, observed mainly in the skies near the North and South Poles, ha
Economics
Designing the Future Economy: Macroeconomics and Strategies for Sustained Growth
Macroeconomics plays an important role in understanding the overall state and trends of a national economy. South Korea's economy currently faces various challenges and opportuniti
Journalism & communication
Government Message Management Through the Lens of Backbriefing
In modern society, government policy announcements have a tremendous impact on people's lives. However, identifying the true intentions and strategies hidden behind these announcem
Tourism studies
Going Before It Disappears: Last Chance Tourism
Last chance tourism is travel to see vanishing landscapes, wildlife, or cultures before they are gone. This piece covers the concept and its origins, why people are drawn to it, we
Film & media
Plots for Writing Stories for Novels, TV Dramas, and Films
This time, I would like to put together material on the concept of plot, which is essential to understand when writing scripts or stories for films, TV dramas, novels, and similar
Tourism studies
How Welcome Turns to Resentment: Doxey's Irritation Index
Why do residents' smiles toward tourists turn into sighs as tourism grows? This article covers the background of Doxey's Irritation Index, its four stages of euphoria, apathy, anno
General knowledge
Loud Expectations and Quiet Change: Amara's Law
Amara's Law says we tend to overestimate the effect of a new technology in the short run and underestimate it in the long run. This article covers where the saying came from, why t