A pseudo-event is an event planned and staged so that it will be reported and widely publicized, rather than one that happens on its own. This article covers the concept introduced
In traditional education, we always see the same scene. The teacher explains diligently at the blackboard, while students sit at their desks, busy taking notes. When class ends, th
Can rebuilding after a disaster or war really make a society richer? This piece explains the broken window fallacy through Frédéric Bastiat’s 1850 parable of the seen and the unsee
Isostasy is the idea that the crust floats on the denser mantle and balances at a height set by its thickness and density. This piece covers how the theory arose, the Airy and Prat
Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf
A bone becomes a satellite, a match becomes a desert sun—what is that edit? This article explains the match cut: how it differs from a jump cut, graphic, action, and auditory types
From the smartphone we check as soon as we open our eyes each morning to electric cars quietly passing along the street, laptops, and power banks, the daily lives of people today w
Why do we pick the media we do? Uses and Gratifications Theory, systematized in the 1970s by Elihu Katz, Jay Blumler, and others, sees people not as passive receivers of messages b
The Spiral of Silence is the process by which people sense the climate of opinion, speak up for views that seem to be in the majority, and stay quiet about views that seem to be in
The Grand Tour was the long educational journey around continental Europe that young English aristocrats took with a tutor from about 1660 to the 1840s. This piece covers the origi
One of the first things to consider when running a business is how to generate revenue through its services. Therefore, to sustain and grow a business, you should start with a clea
The paradox of thrift is the idea that saving, a virtue for an individual, can harm the economy as a whole when everyone does it at once. This article covers how the paradox works,